Using strategic foresight to imagine future worlds and inspire new gaming experiences
The Challenge
What might a South American country look like ten years into the future?
Ubisoft was developing a new gaming experience set ten years into the future, in a South American country. The challenge was to generate fresh ideas for storylines, gameplay, and player interactions that could deepen engagement, extend playtime, and create new commercial opportunities.
The Approach
Connecting player insights with strategic foresight
We began by exploring the motivations, behaviours, and expectations of a diverse, global gaming audience, looking at what makes games immersive and encourages players to keep playing.
We then examined emerging social, political, technological, and cultural forces, exploring how global developments could reshape the game’s proposed South American setting.
This informed a series of alternative future scenarios, including dystopian possibilities shaped by shifting power structures, surveillance, and social change.
Rather than treating these scenarios as predictions, we used them as creative starting points for imagining new gaming experiences.
Ideas & Opportunities
Turning possible futures into playable ideas
Using these scenarios as a foundation, we explored how future events, social tensions, and emerging technologies could become part of the game’s narrative, creating new possibilities for player interaction and storytelling.
We also explored opportunities beyond the storyline, including in-game customization, partnerships, and virtual experiences designed to encourage longer play sessions, repeat engagement, and potential new revenue streams.
The project generated approximately 40 creative concepts spanning storytelling, gameplay, and player engagement, which Ubisoft took forward for internal exploration.
My Role
Led the strategic foresight and ideation process, combining player insights, emerging trends, and future scenario development to identify creative opportunities for storytelling, gameplay, and player engagement.
