Marketing strategist that helps businesses win and own the future by finding new sources of growth. 

I am an award-winning marketing strategist. I make companies strategically driven, creatively led, humanity obsessed, and technology enabled, so they can grow.

I combine my client and agency side experience to collaborate with CEOs, CMOs and entrepreneurs on marketing strategy, digital, cx strategy and advertising and find new sources of growth. I have collaborated with start-ups, B2B and B2C brands like Coca-Cola, Adidas, Ten Thousand Coffees, Mercedes-Benz, UNICEF, Nestle and others, helping them create new futures and grow. Some of the work has been shortlisted and awarded at shows like the Webbys, Marketing Awards, Cannes Lions, CMAs, W3, and featured in publications like WSJ, Forbes, Washington Post, TechCrunch and The Globe and Mail.

Some of my professional roles include being the Chief Experience Strategy Officer at VML, the world’s biggest creative company. I have also spent time with Wunderman Thompson and digital agency Mirum, and Publicis as a strategist. I also partnered with Ten Thousand Coffees, a SaaS company that drives connectivity as a digital lead and honed 1:1 and digital-first strategies at henderson bas kohn, one of the first and most awarded digital agency. I started my career journey at fashion retailer SSENSE and luxury brand Rudsak in Montreal. These client and agency side experiences have helped me become a smart marketer and create winning marketing strategies that makes money.

I’m a trained marketer, futurist and policy maker with an MBA in Marketing, an undergraduate in Economics, and certificates in digital, e-commerce, design and foresight from Rotman, University of Toronto and University of Houston.